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Dress-Up December
Reclaiming December. Standing With Survivors. Supporting Stand ASA.
Dress-Up December began as one woman's way to reclaim a month marked by trauma. Today, it becomes a movement.
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Founded by Oak & Ink Publishing founder Samantha Laycock, Dress-Up December transforms the act of getting dressed up into one of healing, advocacy, and community support.
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Throughout December, we're raising awareness and funds for Stand ASA, Calgary's sexual assault nonprofit that survivors guide to offer peer support, holistic healing workshops, and prevention-focused education.
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This month, we dress up to reclaim our stories AND to help others reclaim theirs.
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Dress up. Donate. Stand with survivors.
THE STORY BEHIND DESS-UP DECEMBER
On December 18, 2003, Oak & Ink's founder survived a sexual assault that changed her life. For years, December was heavy, triggering, and isolating.
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Then came a moment of reclamation.
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A choice to show up differently. Not to hide, but to dress up each day of December as a way to fight back against the pain the month carried.
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Those daily outfits became a ritual of resilience. A reminder that healing can be bold. A statement that the body can remember, but it can also rise again.
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Now, Dress-Up December is open to everyone.
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A community.
A challenge.
A fundraiser.
A movement of survivors, supporters, and anyone who believes in healing and hope.
How To Participate
You can join Dress-Up December in three simple steps:
1. Dress Up
Wear anything that makes you feel expressive, confident, powerful, or playful.
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There are NO rules. If you feel good in it, it counts!
3. Donate
Contribute directly to our fundraising page for Stand ASA.
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Every dollar helps Stand ASA continue to support survivors.
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To learn more about what Stand ASA does, please read about their mission here.
THE DRESS-UP DECEMBER GIVEAWAY
To celebrate the launch of this movement, Oak & Ink Publishing is hosting a month-long giveaway.
YOU CAN WIN:
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Healing and Creativity Prize Bundle, which includes Writer's Affirmation Deck, Healing Journal, signed copy of one of my poetry books, and a mini journal.
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A 1:1 mini coaching session (30 minutes) with Oak & Ink Publishing
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A custom affirmation deck created by Samantha Laycock
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Survivor Support Grand Prize Package that includes $100 bookstore gift card, Oak & Ink Product of your choice, a self-care bundle (includes tea, a candle, and a journal), and all 3 of Samantha Laycock's books.
HOW TO ENTER:
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Post your outfit → 1 entry/day
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Share the campaign to your stories → 1 entry/day
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Donate through our Stand ASA link → 3 entries per donation
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Tag a friend → 1 entry
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Everyone who participates will receive the Dress-Up December Digital Healing Bundle, which comes with a 10-page healing journal, phone wallpapers with affirmations, 12 survivor strength affirmations, a printable "I'm Dressing Up For..." card, Canva templates for Dress-Up December posts, and a love letter from Samantha Laycock. This bundle is our way of thanking you for standing with survivors.
Our Partner: Stand ASA
Stand ASA envisions a world free from victim shaming in which survivors can raise their voices and unite. A world where there is no stigma attached to sexual assault.
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Their 3 overarching goals are:
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Preventing sexual assault through education and community awareness.
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Providing peer support to survivors of sexual assault.
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Promoting physical, mental, and emotional well-being through holistic healing practices.
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Your participation in Dress-Up December creates real, immediate impact for survivors in Calgary.
Dress-Up December is more than a fundraiser.
It is a statement that survivors are not alone.
It is a declaration that healing is possible.
It is a commitment to using our voices, our stories, and even our clothing to support those who need it most.
Dress up.
Donate.
Share.
Stand with survivors.